Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.
So, where should you start? With a robust, data-driven plan.
In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.
Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel.
Chapters:
00:00:00 – Introduction
00:00:35 – Personal market entry experiences
00:02:31 – Defining market entry strategy
00:04:06 – Why market entry strategies matter
00:05:50 – Indicators for market entry timing
00:08:12 – Case study: Robotic vacuum manufacturer
00:10:14 – Five key factors in market entry decisions
00:12:24 – Case study: Haier’s market strategy in Southeast Asia
00:14:14 – Common mistakes in market entry
00:19:01 – Data Duel
00:22:31 – Final advice
00:24:00 – Closing remarks and contact information
For businesses ready to adapt to significant shifts in US policies, opportunities will arise. Bookmark our Trump Policies hub at Euromonitor.com. With tools, expert advice and data-driven perspectives we’ll help you navigate the shifting trade landscape with confidence.
Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.
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